Sunday, October 14, 2012

Social Priming and Climate Drivel

Steve McIntyre has a great comment on social priming (a psych concept whose academic research underpinnings have been shown to be highly questionable) and climate research involving his favorite sad sack academic, Stephan Lewandowsky (who, of course, deserves all the grief he gets and more):

As partial support for the concept of “social priming”, it seems to me that there is a statistically significant increase in the incidence of drivel in writings by activists after being primed with words that relate to “climate skeptics”. This hypothesis will be more difficult to test among authors where the incidence of drivel is already high, even without social priming.

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